Press & PR

Xuân Thu in the press.

Over the years, Vietnamese media have written about our work, our brands, and the people behind them. Here are a few of those stories.

In their words

What the press says about Xuân Thu

Founded in 1975, Xuân Thu is one of the oldest names in Vietnam's swimwear industry.
VnExpress · Business · 2026
Aquamarine is an indispensable presence at Vietnam's beauty pageants, from Miss Vietnam to Miss Universe Vietnam and Vietnam Supermodel.
Tiền Phong · 2018
It understands Vietnamese figures, with specialised tailoring and a steady commitment to quality.
VnExpress · Business · 2026
Many styles and designs, promising to satisfy even the most discerning customers.
Kenh14 · Aquamarine collection · 2018
One of the very first swimwear brands in Vietnam.
VnEconomy · 2025
What it means to us

We work to keep the trust

We don't make swimwear to be written about. When a customer tells a reporter that something finally fit her, or that her mother wore the same label, that is the part we hold onto. Headlines pass. The trust is what we try to keep.

50+
Years in swimwear
1975
Where it began
3
Generations of women
100%
Made in Vietnam
In the news

Coverage of Xuân Thu

A selection of articles on Xuân Thu and Aquamarine in the Vietnamese press.

VnExpressJun 2026

Xuân Thu refreshes its brand identity after 50 years

Read article
CafeFJun 2026

A 50-year-old swimwear brand renews itself

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Tiền PhongAug 2018

Xuân Thu, a leading Vietnamese swimwear brand

Read article
Kenh14Jun 2018

Four new swim trends from the Aquamarine collection

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VnEconomyJun 2025

Quality Vietnamese swimwear brands

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ArttimesJun 2026

Renewing a Vietnamese brand for a new generation

Read article
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