Quality craft
Every piece is made by skilled artisans with 20+ years of experience, using premium materials and rigorous quality control.
Our heritage
A half-century of sun, sand & style.
Founded in 1975, Xuân Thu is a women-led, third-generation Vietnamese swimwear company defined by decades of experience, craftsmanship, and an obsession with fit.
Since 1975
It began with one woman's care
Madame Mai Xuân laid the foundation for Xuân Thu with a passion for swimwear and a desire to create for women with care and understanding.
Her vision began a fifty-year journey shaped by family values, craftsmanship and confidence, a thoughtful approach to swimwear that flatters, supports, and brings comfort to the wearer. Three generations of women have carried that vision forward.
"Made to care, for women, by women, across three generations."The Xuân Thu philosophyWomen-led since 1975
The journey
Three generations, one craft
1975
The foundation
Madame Mai Xuân founds Xuân Thu in Vietnam, designing swimwear for women with a rare attention to fit and feel.
2nd
A craft handed down
The second generation grows Xuân Thu from a beloved local name into a trusted producer, building the technical team that anchors the house today.
Today
A modern manufacturing house
Now in its third generation, Xuân Thu runs a 2,800 m² in-house facility in Ho Chi Minh City, serving its own brands and international labels across the US, EU and Australia.
Next
Made for the generation to come
Loved by three generations of women, and made for the next, investing in recycled materials, ethical production and the people behind every garment.
What guides us
The values behind the work
Devoted service
Made-to-measure expertise and a partner's mindset, we believe everyone deserves a perfect fit.
Sustainable & ethical
Strict quality control, ethical standards and a transition toward recycled, responsible materials.
Heritage & innovation
We honour Vietnamese craft while evolving for modern needs through refined design and better methods.
50+
Years in swimwear
3
Generations, women-led
20+
Yrs average team tenure
~100%
Female workforce
Partner with a house built on care
Fifty years of swimwear expertise, ready to bring your vision to life.
See how we manufacture